Weekly News Recap 10/11/09

It seems like every week I'm talking more and more about the state of digital distribution so why stop now? This week CEO of Gearbox Software Randy Pitchford criticizes Steam for being a digital distribution service run by a a game developer. In his view Steam, run by game developer Valve, has a conflict of interest. Any digitial distribution service is going to take a little off the top for being the middle man. Don't they have the power, then, to hinder competition by charging more for competing games than they would for their own?

Pitchford recognizes the value of digital distribution but argues that the real value in any distribution service, even B&M stores, is whether a consumer feels that the distributor is interested solely in serving them, that is, giving them what they want rather than trying to push their own product.

Then again this may be a moot point as it seems that everyone is able to get in on a little digdis action. With Amazon joining the ranks of online and B&M retailers selling download codes for the PSN (and others) it seems your options for purchasing games are no more limited than they were in the days of pure physical media. The big question now is what kind of wholesale price do these distributors make and how much leeway do they have in lowering prices to create a competitive environment? I doubt any industry insiders will be giving us those numbers any time soon.

At least the high mucky-mucks aren't leaving us to fend for ourselves. The London Games Conference will host speakers on digdis which they are calling the biggest issue facing the games industry today. I'll try to keep updated on the proceedings - apparently this isn't something that's going to evaporate any time soon.

Switching gears a bit the aforementioned CEO of Gearbox has also spilled the beans about achievements. Apparently there's such a large culture of achievement (and by extension, trophy) whores that toning down the difficulty on your game's achievements is likely to net you thousands of additional sales. I wrote about the potential downside of trophies back when they were first added to the PSN. By and large my views haven't changed, but now that there's a tangible financial incentive to include trophies I hope that developers won't view them as a shortcut to higher sales in favor of developing better gameplay ideas. Trophies and achievements are strictly meta-game rewards and it would do well for developers to remember that and not think that a new set of achievements or an update that adds trophies is a legitimate tool for increasing the value of their games. Ultimately this mentality is more about marketing that moving the industry forward.

Weekly News Recap 9/27/09

The past couple of weeks have seen a bevy of news related to digital distribution, a topic I've already spent some time ranting about. Of most importance is the revelation that Nedgame, Holland's home grown version of GameStop recently announced it is boycotting sales of the PSPGo. Obviously they just realized that selling users a piece of hardware sans a removable media drive is essentially shooting themselves in the foot. How can they continue to rip off customers by treating used games as their own personal "buy low, sell high" stock market if there is no removable media to trade* - the thing even comes with built in storage!

Forgive me if I'm wrong but I don't remember Circuit City boycotting the sale of mp3 players because they wouldn't be able to sell customers CDs for it (then again, they're out of business now - whoops!). This is the new gaming order here folks, and as far as I'm concerned the sooner price-gouging B&M-used-game-mega-stores go the way of the Jaguar, the better. But Nedgame also claims that Sony is creating a monopoly on software sales which raises an interesting point. Is a distribution service a monopoly?

Back in the 80's Nintendo didn't quite create a monopoly on game software, they just controlled what games were allowed on their system. It worked pretty well from a QA standpoint, though some cried foul. Sure we may miss out on the occasional deal of the day or liquidation sale noted at places like CAG, but if you look at a service like Steam you see that great deals happen all the time, not for any particular reason, but simply to give games more exposure. Without competition among distributors, though, we occasionally see some fishy pricing practices, notably that downloadable titles are more expensive than their boxed retail brethren. Sony promises to combat this discrepancy, but that doesn't necessarily mean lowering the prices on downloadable titles. After all, if there are no boxed retail versions to compare them to, parity is achieved, no?

That small economic speed bump aside there's only one more real barrier to full acceptance of digital distribution and that's advertising. How with the hype machine ramp up for Final Fantasy XIVVLXQ1ß if there isn't ample acreage of GameStop storefront upon which to affix posters? Fortunately a small change to the way our distribution interface works can fix that problem. This is evident by the way firmware 3.0's addition of "ads" in the XMB helped a little known title achieve record sales. It's easy for a small indie title to get lost in the shuffle of weekly updating, but a little reminder in the XMB can make all the difference in the world.

*I actually have no idea if Nedgame is as nefarious in their practices as GameStop. I'm just assuming. Haven't heard any rumblings of a GameStop boycott. Yet.

Weekly News Recap 9/06/09

[Bit late on the recap this week owing to the holiday weekend and a road trip. On the plus side I finally have my HDTV back so I can, y'know, read the text of games I play]

Ever since he inserted himself polygonally into the tutorial for Farenheit/Indigo Prophecy I've had a bit of a mancrush on David Cage. There's something reassuring, if smug, about a director explaining, in-game, that you're about to experience something so different from the norm that he needs to break you of years of gaming habits. Now he's come right out and said that players should play through Heavy Rain only once. With re-playability a key selling point for most games that's quite a bold statement (badum ching!), but one I respect. I played through Indigo Prophecy last summer exactly that way - I didn't repeat sections that went badly, nor did I play through it again to get a "better" ending. IP, unfortunately, has its share of game over screens so I still repeated a bit, but it left a clear mark on my gaming habits. Now, rather than try to see everything, do every side quest, and get the best gear (I'm looking at you Crisis Core!) I approach games with a one-time-only mindset and I think it's high time more games made that take advantage of that kind of player. Hopefully Heavy Rain is successful because of it's consequence heavy game play and future developers realize the untapped story telling potential therein.

Not to re-ignite any hard feelings about the lack of BC on all but the earliest PS3s, but it's rather interesting what sort of creativity is engendered by constraint in the gaming world. In an effort to milk more money from the franchise Sony will re-release enhanced versions of God of War 1&2 for the PS3. Shameless attempt to make money though it be it strikes me as far more appropriate to actually take the time to update a golden oldie than to simply port it (I'm looking at you Wii Virtual Console). The work required to re-vamp a game for modern consoles is considerably less than building a game from scratch and greatly increases a game's longevity. Look at the great work Capcom did with Marvel vs. Capcom 2. Personally, as I get older I'm less inclined to keep old consoles around nor do I want to spend money to play an exact copy of something I already own. Giving me a little something extra is a great way to re-kindle nostalgia and let me show people an older game without feeling like the geezer who drones on about how much better Atari 2600 games were.

Weekly News Recap 8/30/09

[I'm trying something new (though not entirely original) here at PEEG. My time is in short supply of late which puts a cramp on my style as far as blogging and playing games about which too blog. But I still manage to keep up-to-date on what's happening in the game industry and gaming culture so, in an attempt to keep my fingers typing I'm going to subject you, Inconstant Reader, to a weekend update of sorts. Basically these are my quick thoughts on several interesting game related news stories from the previous week.]

The FCC is considering a standardized rating system that would apply to games, movies, television shows, and mobile apps. Many commenters see this as another step towards censorship which I find that a weak concern. What scares me most is the logistics of such a thing. It takes long enough to get a product rated by an independent organization focused on one specific medium - imagine a governmental body charged with standardizing ratings across multiple types media!

That issue aside I'm rather intrigued by the idea. A standardized system could garner more equity across ratings. For example, some things that are tame enough to be included in a PG-13 movie will elicit and MA rating in a game. Standardized ratings would expose this gross inequality, or at least open up debate as to why one and the same action is more "mature" if it's included in an interactive medium (even if the action itself is part of a cutscene or otherwise out of the player's direct control). I personally doubt this umbrella system will ever come to pass, but I don't see it being a gross blow to the games industry if it does.

According to the Chatty Cathys of the interwebs Best Buy is willing to bribe people out of returning their recently purchased PS3 Fats for PS3 Slims.

Obviously no one likes feeling they just got shafted by purchasing a $400 piece of hardware only to learn the following day that a newer version of it could be had for 3/4 the price. But isn't that exactly what a company does if they try (and fail) to keep these things a secret? Why not let people know about a price drop or new system in advance? Because sales will probably wane in the interim as people hold out for the newer, cheaper system. So by withholding that information the company is basically decieiving consumers. Put another way, the company is hoping consumers will get shafted. That's just bad PR if you ask me. By officially announcing something like this, say, a month in advance and also - though this is a pipe dream - encouraging stores to inform consumers at the point of purchase, you give people a choice. Maybe I just can't wait a month to get the system I want, but I should be able to make an informed choice. Besides, marketing people should know the American consumer enough to realize that we're impulse buyers at heart!

Finally, on the subject of American consumerism... can you believe that people would actually consider purchasing a Scribblenauts strategy guide!? Talk about not seeing the forest for the trees. Scribblenauts is not a game about winning, it's a game about creativity. The only possible reason a person would desire a strategy guide for such a jewel of a game is if they approaching gaming as just another conquest. Everything I've read about the game suggests that it won't be all that difficult - it's not the destination but the journey that's important. Using a strategy guide is like making the journey on rails... in an enclosed vehicle... with a single window... facing the ground....